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#RunTalks are a series of talks dedicated to educate and inspire runners everywhere with LIVE broadcasts for your running education enjoyment. Each #RunTalk session will feature live speakers giving presentations on various running topics.

Altra will be kicking off the 2 day event on Tuesday August 27th featuring a shoe fitting, group run, & light dinner at Wasatch Running Center: 8946 S. State St. Sandy, UT 84070.

Shoe fitting: 6:30 pm

Group Run: 7:00 pm

Food Served: 8:00 pm

The speaking event of #RunTalk 1 will be on the following day, Wednesday August 28th, at 7pm MDT at Wasatch Running Company, and broadcast live on Google +.

Speakers include running experts; Budd Coates, Author of Running on Air from Runner’s World, Tom Miller, Author of Programmed to Run, and Golden Harper, Founder of Altra Footwear.

You can watch #RunTalks live on Google+, RSVP & watch HERE.

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Invite your friends to experience Altra Zero Drop Footwear and we’ll give you $10 off any product at AltraZeroDrop.com for every purchase they make. Plus, we’ll send your friends a 15% OFF coupon to use on their Altra purchase!

 You’re already spreading the word, get rewarded!

 Click here to get started.


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Screen Shot 2013-04-19 at 3.55.24 PMBeing in Boston when the bombs went off, and being apart of the running community, the Altra team feels deeply connected with the tragic events of April 15th, 2013. We were there at the finish line as the winners of the marathon broke the tape, etching their names in history. Few things matched the inspiration and excitement that pulsed through the crowd. We were also there when the bombs went off. The horror and the tragedy were unrivaled and will forever be imprinted on our hearts. Each member of the Altra team, as well as all others connected with this tragedy, is very affected by the events that transpired. There is a drive that is pushing each one of us to give back to Boston, the running community, and those victimized by the harmful actions that took place in Boston.

The Salt Lake City Marathon will be one of the first marathons to take place in America since Boston. We’re taking this opportunity to spread the message that we will keep running. To show our support, we’ll be at the Southwest corner of the SLC Courthouse parking lot at 4:30am giving away hundreds “Run for Boston” tech tees to anyone willing to wear them in the SLC Marathon. We will also be accepting any donations which we will give directly to the “One Fund-Boston 2013″.

Please spread the word to anyone you know running the race tomorrow. We appreciate the support.

Remember to keep running.

-The Altra team

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The contest to win a spot in the Boston Marathon has been closed early due to a miscommunication with the Boston Marathon entry rules. We apologize for any inconvenience, unnecessary excitement and/or hyperventilation this may have caused. Thank you for your awesome responses & participation. As always we look forward to hearing from our Altramaniacs & helping you with your goals.

James Ironman World RecordWhat a year it was. In 2010 I set out to raise funds and awareness for a local non profit called in Our Own Quiet way. Along the way I ended up breaking the world record for the most 70.3 (half Ironman) triathlons completed in one year. I completed 22 events in 30 weeks landing me in the Guinness book of world records for the first time. The year was a success and we ended up building a few Dam in Africa which will affect the lives of the people there for generations.

My journey continued in 2012 with a new World record attempt but this time in the Full Triathlon distance more commonly known as The Ironman – a 2.4 mile swim, a 112 mile bike ride and a 26.2 marathon run. I knew 30 official events in 2012 through 11 countries would be a huge task to complete. I had so many high and lows on the year but the highs way over shadowed the lows. My journey started in January with a win in Naples Florida and concluded with a celebration race at the HITS Championships in Palm Springs California. My journey took me around the world where I got to experience many new people and cultures. I went through Australia, New Zealand, South Africa, Brazil, Germany, Austria, France, Switzerland, Canada, Mexico and the United States.

A few of my highlights had to be biking and running in the Pyrenees in France and also having the opportunity to pull a boy named Dayton with Cerebral Palsy through an Ironman in Lake Havasu Arizona on my 27th Ironman event of the year. I will cherish this experience for as long a I live. Thank you Dayton for letting me be apart of your day.

Altra shoes saw and supported my vision from day one and all 30 Ironman races were raced in Altra shoes. Although the goal was to just cross 30 finish lines, I managed two Iron Distance victories and 5 second place finishes. When I started this journey I was told “No way you can do this” and “You will get injured”. Well I am happy to announce that I did do it and that I never got injured. One of my biggest fears at the start was a small foot injury or stress fracture which would have halted my journey and ultimately would have ended the quest for my second world record. No foot foot injuries… no foot pain…. no blisters. Pure genius – Thank you Altra!

James Lawrence – aka the IronCowboy

Jan 8, 2012 – HITS Naples (1st overall)
Feb 19, 2012 – HITS Corpus Christi (2nd overall)
Mar 3, 2012 – Ironman New Zealand (changed to 70.3)
Mar 25, 2012 – Ironman Asia-Pacific Championship
Apr 15, 2012 – HITS Napa Valley (2nd overall)
Mar 25, 2012 – Ironman South Africa
Apr 29, 2012 – HITS Marble Falls
May 5, 2012 – Ironman St. George
May 19, 2012 – Ironman Texas
May 27, 2012 – Ironman Brazil
Jun 10, 2012 – HITS Hunter Mtn (2nd overall)
Jun 17, 2012 – Ironman Regensburg
Jun 24, 2012 – Ironman Coeur d’Alene
Jul 1, 2012 – Ironman Austria
Jul 7, 2012 – Altriman France
Jul 15, 2012 – Ironman Switzerland
Jul 22, 2012 – Ironman Lake Placid
Jul 29, 2012 – HITS Sterling (2nd overall)
Aug 11, 2012 – Ironman U.S. Championship
Aug 19, 2012 – Ironman Mont-Tremblant
Aug 26, 2012 – Ironman Louisville
Sep 1, 2012 – The Canadian
Sep 9, 2012 – Rev3 Cedar Point
Sep 15, 2012 – The Grand Columbian (first place)
Sep 23, 2012 – HITS Hunter Mtn (top 10)
Oct 20, 2012 – The Great Floridian (top 10)
Nov 3, 2012 – Ironman Florida
Nov 11, 2012 – HITS Lake Havasu – pull cerabal palsy (Dayton)
Nov 18, 2012 – Ironman Arizona
Nov 25, 2012 – Iornman Cozumel
Dec 2, 2012 – HITS National Championships Palm Springs

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- Matt Long to Tell His Inspiring Story in Keynote Address -

- Half Marathon, 10-K, 5-K, Kids Run on Schedule -

NEW YORK/EMMAUS, PA August 3, 2012 – Runner’s World announced today that ALTRA Zero Drop Footwear the innovators of biomechanically-inspired footwear designed to enhance natural running technique, has signed on as the presenting sponsor of the 2012 Runner’s World Half Marathon and Running Festival. ALTRA Zero Drop Footwear will be the Official Footwear of the festival and races, which will be held Oct. 19-21, in Bethlehem, PA.

“Our mission is to improve people’s lives by helping them to run better and without injury.  We use our running education programs and our shoes to accomplish this,” said Golden Harper, founder of ALTRA Zero Drop Footwear, who will lead running technique and injury prevention seminars during the Festival.

“We’re excited to be the Presenting Sponsor of the Runner’s World inaugural event because they share our vision and are a great partner in helping us to accomplish this mission of helping people to run better and healthier.”

The centerpiece of the weekend is the half marathon at 8:30 am on Oct. 21. The 13.1-mile course will take runners from the beautifully refurbished steel mills of Bethlehem Steel through the historic neighborhoods of the Pennsylvania city, just miles from Runner’s World’s parent company Rodale Inc.’s corporate headquarters.

“We’re proud to team up with ALTRA Zero Drop Footwear at our inaugural Runner’s World Half Marathon and Running Festival,” said Runner’s World Half Race Director Bart Yasso. “This whole weekend has been designed to celebrate running and everything we love about the sport, and ALTRA Zero Drop’s innovative spirit to improve running through footwear is easy to embrace.”


“Our first-ever Runner’s World-branded race is shaping up to be a big success,” said Editor-in-Chief/General Manager David Willey. “Road races continue to multiply in the U.S., and in some cases fill up in mere hours—especially half-marathons. We think we’re building something that will grow, possibly in other locations, and deepen our already strong connection with runners of all levels and abilities. Working with credible, authentic partners like ALTRA Zero Drop Footwear is a key part of that.”

The schedule for Oct. 20 features a 5-K race at 8 a.m., a 10-K race at 9:30 a.m. and a kids run at 11:30 a.m. Runners can register at http://www.RWHalf.com and can follow developments on Twitter at @RWHalf.

The running-themed Festival gets underway Oct. 19, and is centered at ArtsQuest SteelStacks Campus on the grounds of what once housed Bethlehem Steel. The weekend-long Festival will feature live music, seminars, movies and special events for participants.

Matt Long, co-author with Runner’s World Executive Editor Charlie Butler of the Rodale book “The Long Run: A New York City Firefighter’s Triumphant Comeback from Crash Victim to Elite Athlete,” will tell his amazing story as the Keynote speaker.

Long was cycling to work in 2005 when he was struck by a 20-ton bus making an illegal turn. After more than 40 operations, Long was able to start his recovery. While in the 18 months before the accident, he had competed in more than 20 events including several triathlons and marathons and had qualified for running’s most prestigious race, the Boston Marathon, after the accident his doctor told him he’d be lucky if he could even walk without a cane. Long’s road to recovery spanned teaching himself to walk again through running in the 2008 New York City Marathon— the latter a seven-and-a-half hour journey through NYC. Now married with a newborn daughter, Long brings his story to life at the Runner’s World Half.

About Runner’s World

The mission of Rodale’s Runner’s World, recognized as the worldwide authority on running information, is to inform, advise and motivate runners of all ages and abilities. Named to Adweek’s Hot List in 2011 and 2010, Runner’s World aims to help runners achieve their personal health, fitness and performance goals while inspiring them with vivid, memorable storytelling. Runner’s World offers the award-winning Runner’s World Challenge, allowing readers to interact with editors while training for races and run races with the magazine’s staff, and in 2012 the brand launched the Runner’s World Half Marathon and Running Festival (www.RWHalf.com), in Bethlehem, PA, Oct. 19-21. Runner’s World publishes 15 international editions: Australia/New Zealand, Belgium, Brazil, France, Germany, Italy, Mexico, The Netherlands, Philippines, Poland, South Africa, Spain, Sweden, United Kingdom and the United States. For up-to-date running news, visit www.runnersworld.com, and get instant updates on twitter (@runnersworld) and Facebook (Runner’s World Magazine). Runner’s World is also available as a mobile app on the iPhone and iPad.

About ALTRA Zero Drop Footwear

ALTRA Zero Drop Footwear was founded to improve people’s lives by helping them run better and without injury.  Through his collegiate studies and nearly 20 years of working at a running specialty store, founder Golden Harper theorized that the chunky, elevated heels of running shoes – often twice as high as the forefoot — caused injuries and poor running technique.  He heated several pairs of traditional running shoes in a toaster oven and cut down the heel lift — known as the “drop” from heel to toe.  Harper coined the term “Zero Drop” to describe how the shoe height no longer dropped from heel to forefoot.  After he and his ultra-marathoner friends successfully tested his “hacked” shoes, they found them to be a surprising success at his running store, where customers raved that the Zero Drop shoes improved their running technique which helped solve their injury problems.  Founded in 2009, ALTRA was the first and is still the only company to offer the unique combination of Zero Drop, fully cushioned, foot-shaped and gender-specific footwear. Altra’s first shoe, the Instinct (for men) and the Intuition (for women) received both a U.S. patent and the Runner’s World “Best Debut” award in Spring 2012.  The Altra shoe line now includes 12 styles, including the Lone Peak and Superior trail shoes and the new Instinct/Intuition 1.5 update of the classic original.  ALTRA footwear is available at nearly 400 specialty running stores in the United States and Australia, and are set for distribution in Canada and Europe in Fall 2012.  Check www.AltraZeroDrop.com for more information. 

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To our amazing fans we would like to announce the arrival of the updated Instinct 1.5 and Intuition 1.5. These shoes feature the same great fit and feel that you enjoyed with the original. Everything under foot is the same with a slight addition of spring at the toe to provide a faster feel. The upper has been redesigned with a new updated mesh and look.

With this launch the original Instinct and Intuition will soon be on sale at 25% off MSRP.

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We were able to go and check out the Cross Fit Games in Carson, California at the Home Depot Center over the weekend, set up a booth, and watch some of the games. It is incredible to see how the sport has progressed and increased in popularity over the years!

Apart from watching the games we were able to meet a bunch of you Altramaniacs, catch up with some old friends, and create even more fans of Altra! It was a blast to watch people show up at our booth, learn about our shoes, and leave with a new pair of shoes on their feet!(Throwing the boxes, and sometimes even their old shoes, away!)

We learned that a bunch of CrossFitters use our shoes for all of their WODs(Workout of the Day) and love them. From the complete minimal Adam or Eve to the fully-cushioned Instinct or Intution, CrossFitters are jump roping, weight lifting, box jumping, and more.

We’re stoked that Altra can be apart of such an awesome sport with such dedicated athletes!


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