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Today Altra Endurance Team member Larisa Dannis cruised to a record setting time at the 50 Mile National Championship race at the Door County Fall 50. She set a new course record, National Championship time record and one of the top 5 fastest 50 mile times in history for any female. Cruising to a sub 6 hour finish and claiming the title as the fastest 50 mile female in the United States she is awestruck. With an official time of 5:59:11 she amazed even herself. According to Ultrarunning.com she is the first and only in this century to run sub 6 hours and the third fastest time ever by an American. We are so proud to support Larisa in her great accomplishments.

Look for her next month racing the world in Qatar for the 100k road World Championships with teammate Zach Bitter.

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The famed Ultra-Trail Mont-Blanc took place this past weekend and Altra was well represented by Jason Schlarb, mountain runner extraordinaire. Jason has spent the past 3 months in Europe with his wife, Maggie, and son, Felix. They have been touring the Alps and he has been training and racing with a 100% focus on this epic event around Mont-Blanc starting in Chamonix. It has been great to watch and follow the Schlarb family on their excursion and it all paid off this weekend.

Jason put together a great race of strategy and skill to fight his way to a successful 4th place overall finish. You can read his recap here. Also, Julbo Eyewear followed Jason around for the summer and did a series of videos on his training and were there to capture the moment at UTMB. Enjoy the footage below.

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#RunTalks are a series of talks dedicated to educate and inspire runners everywhere with LIVE broadcasts for your running education enjoyment. Each #RunTalk session will feature live speakers giving presentations on various running topics.

Altra will be kicking off the 2 day event on Tuesday August 27th featuring a shoe fitting, group run, & light dinner at Wasatch Running Center: 8946 S. State St. Sandy, UT 84070.

Shoe fitting: 6:30 pm

Group Run: 7:00 pm

Food Served: 8:00 pm

The speaking event of #RunTalk 1 will be on the following day, Wednesday August 28th, at 7pm MDT at Wasatch Running Company, and broadcast live on Google +.

Speakers include running experts; Budd Coates, Author of Running on Air from Runner’s World, Tom Miller, Author of Programmed to Run, and Golden Harper, Founder of Altra Footwear.

You can watch #RunTalks live on Google+, RSVP & watch HERE.

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Invite your friends to experience Altra Zero Drop Footwear and we’ll give you $10 off any product at AltraZeroDrop.com for every purchase they make. Plus, we’ll send your friends a 15% OFF coupon to use on their Altra purchase!

 You’re already spreading the word, get rewarded!

 Click here to get started.


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Screen Shot 2013-04-19 at 3.55.24 PMBeing in Boston when the bombs went off, and being apart of the running community, the Altra team feels deeply connected with the tragic events of April 15th, 2013. We were there at the finish line as the winners of the marathon broke the tape, etching their names in history. Few things matched the inspiration and excitement that pulsed through the crowd. We were also there when the bombs went off. The horror and the tragedy were unrivaled and will forever be imprinted on our hearts. Each member of the Altra team, as well as all others connected with this tragedy, is very affected by the events that transpired. There is a drive that is pushing each one of us to give back to Boston, the running community, and those victimized by the harmful actions that took place in Boston.

The Salt Lake City Marathon will be one of the first marathons to take place in America since Boston. We’re taking this opportunity to spread the message that we will keep running. To show our support, we’ll be at the Southwest corner of the SLC Courthouse parking lot at 4:30am giving away hundreds “Run for Boston” tech tees to anyone willing to wear them in the SLC Marathon. We will also be accepting any donations which we will give directly to the “One Fund-Boston 2013″.

Please spread the word to anyone you know running the race tomorrow. We appreciate the support.

Remember to keep running.

-The Altra team

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The contest to win a spot in the Boston Marathon has been closed early due to a miscommunication with the Boston Marathon entry rules. We apologize for any inconvenience, unnecessary excitement and/or hyperventilation this may have caused. Thank you for your awesome responses & participation. As always we look forward to hearing from our Altramaniacs & helping you with your goals.

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James Ironman World RecordWhat a year it was. In 2010 I set out to raise funds and awareness for a local non profit called in Our Own Quiet way. Along the way I ended up breaking the world record for the most 70.3 (half Ironman) triathlons completed in one year. I completed 22 events in 30 weeks landing me in the Guinness book of world records for the first time. The year was a success and we ended up building a few Dam in Africa which will affect the lives of the people there for generations.

My journey continued in 2012 with a new World record attempt but this time in the Full Triathlon distance more commonly known as The Ironman – a 2.4 mile swim, a 112 mile bike ride and a 26.2 marathon run. I knew 30 official events in 2012 through 11 countries would be a huge task to complete. I had so many high and lows on the year but the highs way over shadowed the lows. My journey started in January with a win in Naples Florida and concluded with a celebration race at the HITS Championships in Palm Springs California. My journey took me around the world where I got to experience many new people and cultures. I went through Australia, New Zealand, South Africa, Brazil, Germany, Austria, France, Switzerland, Canada, Mexico and the United States.

A few of my highlights had to be biking and running in the Pyrenees in France and also having the opportunity to pull a boy named Dayton with Cerebral Palsy through an Ironman in Lake Havasu Arizona on my 27th Ironman event of the year. I will cherish this experience for as long a I live. Thank you Dayton for letting me be apart of your day.

Altra shoes saw and supported my vision from day one and all 30 Ironman races were raced in Altra shoes. Although the goal was to just cross 30 finish lines, I managed two Iron Distance victories and 5 second place finishes. When I started this journey I was told “No way you can do this” and “You will get injured”. Well I am happy to announce that I did do it and that I never got injured. One of my biggest fears at the start was a small foot injury or stress fracture which would have halted my journey and ultimately would have ended the quest for my second world record. No foot foot injuries… no foot pain…. no blisters. Pure genius – Thank you Altra!

James Lawrence – aka the IronCowboy

Jan 8, 2012 – HITS Naples (1st overall)
Feb 19, 2012 – HITS Corpus Christi (2nd overall)
Mar 3, 2012 – Ironman New Zealand (changed to 70.3)
Mar 25, 2012 – Ironman Asia-Pacific Championship
Apr 15, 2012 – HITS Napa Valley (2nd overall)
Mar 25, 2012 – Ironman South Africa
Apr 29, 2012 – HITS Marble Falls
May 5, 2012 – Ironman St. George
May 19, 2012 – Ironman Texas
May 27, 2012 – Ironman Brazil
Jun 10, 2012 – HITS Hunter Mtn (2nd overall)
Jun 17, 2012 – Ironman Regensburg
Jun 24, 2012 – Ironman Coeur d’Alene
Jul 1, 2012 – Ironman Austria
Jul 7, 2012 – Altriman France
Jul 15, 2012 – Ironman Switzerland
Jul 22, 2012 – Ironman Lake Placid
Jul 29, 2012 – HITS Sterling (2nd overall)
Aug 11, 2012 – Ironman U.S. Championship
Aug 19, 2012 – Ironman Mont-Tremblant
Aug 26, 2012 – Ironman Louisville
Sep 1, 2012 – The Canadian
Sep 9, 2012 – Rev3 Cedar Point
Sep 15, 2012 – The Grand Columbian (first place)
Sep 23, 2012 – HITS Hunter Mtn (top 10)
Oct 20, 2012 – The Great Floridian (top 10)
Nov 3, 2012 – Ironman Florida
Nov 11, 2012 – HITS Lake Havasu – pull cerabal palsy (Dayton)
Nov 18, 2012 – Ironman Arizona
Nov 25, 2012 – Iornman Cozumel
Dec 2, 2012 – HITS National Championships Palm Springs